Frequently Asked Questions

What is FAMF? 

FAMF is Canada’s premier gathering for performance-driven marketers in the financial sector. It was established to address the unique challenges and opportunities in financial affiliate marketing, bringing together banking leaders, fintech innovators, and top-performing affiliate marketers for a full day of strategic discussions, actionable insights, and high-value networking.  

FAMF is founded and managed by Jason Steele, the founder and creator of CardCon. With nearly a decade of experience producing events, Jason is a thought leader and innovator in the personal finance marketing industry. 

How do I register for the event? 

You can register here: https://famf.ca/register/

Who should attend this event? 

Financial brands, affiliates, publishers, agencies, media and industry influencers. Anyone interested in affiliate marketing within the financial services space. Whether you’re just starting out or looking to scale your affiliate program/ partnerships – there is something at this event for everyone.  

Where and when is the event taking place? 

  • Where: The Quay (100 Queens Quay, E 3rd Floor, Toronto)
  • When: Tuesday, October 6, 2026 at 8:30 AM–6:00 PM ET

Is this a one-day or multi-day event? 

This is a one-day event with a program curated around the most pressing topics in financial marketing today.  

What makes FAMF different from other marketing events? 

Rub shoulders with leading financial marketers, publishers, and fintech leaders, share ideas, and take-home strategies that actually deliver results. From AI-driven growth to solving attribution challenges, you’ll leave armed with insights and connections that can drive real, measurable growth for your brand. 

Are there any pricing promotions available?  

Yes.

  • 1 ticket is $400 CAD$300 (Early bird pricing until March 20.)

Contact Jason Steele for group discounts: admin@famf.ca 

Can I transfer my ticket to someone else? 

Please reach out to Jason Steele directly to discuss: admin@famf.ca 

Where can I find the full event agenda?  

FAMF agenda: https://famf.ca/agenda/   

How do I apply to be a speaker at the event? 

Fill out this form for 2026 Speaking Proposals.

You can also reach out to Jason Steele for more information at: admin@famf.ca 

How do I apply to sponsor FAMF? 

You can reach out to Jason Steele for more information at: admin@famf.ca

Jason will share the remaining sponsorship opportunities and prices.   

I found a typo in my registration – what should I do? 

You can reach out to Jason Steele to alter your booking at: admin@famf.ca

What topics will be covered during the sessions? 

To be announced.

Who are the speakers, and will their sessions be recorded?

More details about speakers and sessions TBA!

Is there an opportunity to ask questions during the sessions?  

Yes, each speaking session will dedicate time at the end to answering questions.   

Will there be networking opportunities with speakers or other attendees? 

Yes, there will be multiple opportunities throughout the day to network and mingle with other FAMF attendees, including coffee breaks and a happy hour.

How can I connect with sponsors, publishers, or financial brands during the event? 

There will be multiple opportunities throughout the day to network and mingle with other FAMF attendees. There will be a coffee networking reception, coffee break, lunch, refreshment break, and happy hour.

Are there one-on-one meetings or matchmaking sessions available? 

Feel free to set up your own meetings and one-to-one sessions throughout the day. The forum is structured around keynote speakers and panel sessions, with many networking opportunities.  

How can I stay updated on event announcements? 

Regularly check the FAMF website for updates: https://famf.ca/

Follow our LinkedIn page for more updates on sponsorships, agenda changes, and speaker session updates: https://www.linkedin.com/company/famfcanada/ 

Is there an event app or platform for scheduling and networking? 

An app will be available 90 days before the event. Until then, use the FAMF website under ‘agenda’ for regular updates. 

Alternatively, sign up to Fintel Connect’s newsletter for regular newsletter updates on FAMF: https://newsletter.fintelconnect.com/sign-up-form 

Who can I contact for support or questions? 

Contact Jason Steele, founder of FAMF at admin@famf.ca for any questions, concerns, or inquiries.  

What should I wear? 

We recommend business casual and whatever makes you feel comfortable and confident! 😊  

Where can I stay during the event? 

FAMF will be held at The Quay, Toronto – 100 Queens Quay E. There are plenty of accommodations close by, feel free to choose from the following*: 

Delta Hotels by Marriott Toronto
75 Lower Simcoe Street, Toronto, ON M5J 3A6 Canada   

  • Upscale, spacious rooms
  • About 0.5 km (≈6‑7 min walk) from Queen’s Quay Terminal.  

The Westin Harbour Castle, Toronto 
1 Harbour Square, Toronto, ON M5J 1A6 Canada  

  • Waterfront views, indoor pool
  • Steps (0.4 km) from Queen’s Quay Terminal.  — 

Fairmont Royal York 
100 Front Street West, Toronto, ON M5J 1E3 Canada 

  • Historic grand hotel
  • ~0.5 km from Queen’s Quay Terminal.  

InterContinental Toronto Centre 
225 Front Street West, Toronto, ON M5V 2X3 Canada  

  • Modern upscale
  • ~0.7 km from Queen’s Quay Terminal.  

*Please note that at this time we do not have group pricing available for your bookings.